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Odimax's Blog

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Big Data in Aviation

Posted by Odimax , 05 March 2013 -

· 1,208 views

big data analysis, big data and 3 more...

Big Data, the unprecedented quantities of information and content we generate on a daily basis, has many uses in day to day life that perhaps go unnoticed, but are essential to the effective running of key services and industries.

In this series of...

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Social Media Strategy : Using Competitions to Boost Engagement

Posted by Odimax , in Social Media, Tips 14 November 2012 -

· 1,104 views

Sport is always a popular topic on social media, and even for those who aren’t fans of the game (myself included! -Liz) , it’s been difficult to avoid the football tweets today as...

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Foody Facebook Fan-pages Getting Great Engagement

Posted by Odimax , in Social Media 09 November 2012 -

· 743 views

This Friday we’ve found a few foody favourites on Facebook who are definitely ticking the right buttons to get their fans liking, commenting, sharing, and generally engaging with their pages.
*Warning. This post may make you...

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Can I Get a ReTweet?

Posted by Odimax , in Tips, Social Media 06 November 2012 -

· 1,042 views

Twitter, Tips, Social Media and 2 more...

So you’ve made it onto Twitter and sussed out the lingo (not got that far yet? Check out our previous blog post).

Now what?

[font=SansationRegular,...

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How do you pitch your conversation tone on Social Media?

Posted by Odimax , in Social Media 02 November 2012 -

· 1,063 views

Social Media is all about interaction, but how do you decide what tone to take when engaging with your online audience?

O2 got the social channels buzzing, in October, with this Twitter exchange with a frustrated...

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Engage Brain, then Tweet

Posted by Odimax , in Crisis Management, Social Media 30 October 2012 -

· 622 views

In the midst of the Frankenstorm, it was really only a matter of time before some Social Media howlers cropped up, and the main culprits this morning appear to be Gap, with this Tweet and Foursquare check-in: [font=SansationRegular,...

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Are you prepared for a PR storm?

Posted by Odimax , 26 October 2012 -

· 677 views

We previously blogged about KitchenAid’s Presidential debate mishap and their handling of what could have been a PR disaster.
The inappropriate tweet from the company account...

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Technical Difficulties: Are You Prepared?

Posted by Odimax , 26 October 2012 -

· 809 views

social media, pinterest and 2 more...

What do you do when your site or network goes down or experiences technical difficulties?
Recently, Pinterest handled the appearance of a number of technical issues on their image sharing site perfectly with rapid, short apology messages on their main...

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Relevant,Concise and Engaging: Ten Tips for Optimising your Facebook Page

Posted by Odimax , 26 October 2012 -

· 761 views

In light of the recent announcement that Facebook has rocketed past one billion active monthly users (yes, 1,000,000,000! That’s nine zeros!), it seems more important than ever that businesses, large...

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Crisis Management : KitchenAid

Posted by Odimax , 26 October 2012 -

· 715 views

Two weeks ago an employee of US brand, KitchenAid, mistakenly tweeted an offensive comment from the company Twitter account (@kitchenaid) during the Presidential Debate.
Although the post was spotted and deleted quickly, what’s put online is generally...

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