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7 Great Tips On How To Get The Best Results From Your Twitter Account

Twitter can be an incredibly powerful marketing tool for your business if used correctly. Here are some handy
tips on how to achieve maximum results from your twitter campaign in the minimum amount of time.
1. Get Targeted Followers

When you’re using Twitter to develop your business the first thing you need to ensure is that your tweets are being read by people who are interested in what you have to offer. You could be sending out the world’s greatest content, but if no one is reading it then you’re wasting your time.

So how do you get people to follow you? Well, growing a large targeted following is actually quite simple, and it can be achieved without spending any money whatsoever. (Although there are various tools that you can purchase that will save you an awful lot of time – I’ll get to these later).

Firstly you need to define who it is that you want following you, and then you need to find them. There are a variety of ways in which you can seek out twitter users who fit your target market, and all of these methods revolve around one very simple fact: Statistically, for every 10 people you follow, around 3 will follow you back. Start following people who are interested in your niche and this number can quickly double. So now that you understand how to get followers, let’s talk about how to get the right followers.

Broadly speaking I would suggest two main ways that you can use to search out people who might be interested in what you have to say:

Method 1: Search for people who are tweeting about your niche, and follow them.

Method 2: Find competitors in your area, and follow their followers.

It’s as simple as that.

Twitter allows you to follow up to 2000 people before it imposes any follow limits on you (although you cannot follow more than 1000 people in one day). So getting your first thousand followers shouldn’t take that long. Once you reach your limit, simply unfollow any users who have not followed you back after a few days, and repeat the process. However be aware that twitter frowns upon users “aggressively” unfollowing people in order to circumvent their follow limits, so I would advise you not to unfollow more than around 350 users per day.

2. Use The Right Tools

There a number of really great free (or very cheap) twitter add-ons out there to help you get the most from your account. As your account grows beyond your first few hundred followers it will become more and more difficult to manage via the twitter web interface. I’m not going to go into huge detail about which ones you should use, but I’ve listed a few that are worth you looking at.

Hootsuite – A social media dashboard which you can use to display all of your feeds on one screen. You can also use it to schedule future tweets, and tweet from multiple accounts at once.

Dlvr.it – This allows you to automatically tweet your blog or RSS feed.

Tweepi – Great for follower management. Tweepi helps you to automatically target new followers, and flush out people who are not following you back.

Crowdbooster – Gives you statistics about how your tweets are doing, and recommends users to target based on their Klout score.

Tweet Adder – Although not a free tool, Tweet Adder is an extremely effective piece of software. It can help you to grow a huge following, and can be used to automate your account to your own requirements.

3. Engage With People

So now you have some followers. What next? Well I’ll start off by stating that the key word in Social media is “Social”. This means that you need to engage and interact with people in order to benefit from it. Sending out nothing but promotional links and sales messages isn’t going to get you very far. I’m not saying you can’t send out any promotional tweets.I’msimply saying that you need to make sure that you’re actively communicating and building a rapport with people first. Giving your followers retweets, and @mentions is the way to do this.

4. Provide Quality Content

People read tweets and click on links that offer value to them. Tweeting “Buy My Goods” with a link to the same sales page over and over again isn’t going to get you good results. Think about the kind of tweets that you click on in your timeline. Generally people will click on links to interesting articles or news stories, so try writing some great content for your website and then tweet about it.

5. Create a Great Looking Twitter Profile

Don’t use standard profile picture and background. You need to create a great looking personalised page that represents your brand. Your profile page is usually the first and last thing people will see before making up their mind about whether or not to click follow, so you need to make the best impression that you can. There are lots of great guides out there on how to design a profile background, so use them!

6. Use Lists

The more friends and followers that you build on Twitter, the harder it will get for you to keep track of what’s happening on your timeline. Organising your followers into lists is a great way to get around this problem. When you organise people into lists, you are able to filter your timeline so that you only see tweets from one specific list at a once. This can be used to categorise people based on your own criteria so you can monitor what is happening with a particular group of users. For example you could create lists for different topics such as “business” and “politics”, or you can create a list of your favourite users. The choice is yours.

7. Have a Plan

Have clear cut targets of what you want to achieve each day. Set out a specific number of tweets and re-tweets that you are going to send. A good place to start would be 5 tweets and 5 re-tweets each day. You can build up your usage from there.
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