How to Create a Successful Video for Your e-Commerce Site

We’ve all heard “Content is King.” While many think this applies to producing blogs, guides and e-Books, there’s more to it. Images and videos should be a part of your content marketing strategy. With a video for your e-Commerce Store, you can appeal to a wide customer base. Not every customer will make a purchase off a picture alone. A video with someone modeling your clothes, demonstrating the best features of your product, or doing a walkthrough of setting up your company’s software is great content. No matter your industry or product, your e-Commerce Store can have a successful video. Here’s how to do it.

A successful e-Commerce video is one that creatively promotes your business by using content that captures your audience’s attention and encourages viewers to share it with others.

Slating
Before getting started creating a video for e-Commerce store, you’ll need the key information. First, spend some time thinking about who your target audience for the video is. While kittens may be great for getting views, you may not be able to reach the right audience consistently. You should have an ideal customer in mind, so make sure your video is geared towards those who fit the bill. Then, determine what type of video will capture their attention. Here are a few different types of videos you can create, though these certainly aren’t your only options:

• Quick Demonstrations: A broad overview, such as how to get started quickly with your product or how to take fit measurements, is great for introducing people to your company and e-Commerce store.
• In-Depth Tutorials: Focus on a feature or particular product and provide a more in-depth tutorial, how to or product description. Those who already know the basics may find these more appealing.
• FAQs/”Ask Us”: Answer common questions your e-Commerce store encounters, such as fit of a certain product or how to troubleshoot a software issue. You could reduce the number of customer service questions you receive while providing valuable information that’s easily shared.

3…2…1… Action
When you’re filming, make sure the video and sound quality is high. A low-quality has less of a chance of being successful. Just as the best images are likely to be shared and repined on social medial, the best videos will be shared on social media. If you’re worried about the production value, consider outsourcing your video development and execution. Keep company branding, logo use and self-promotion to a minimum, unless your video is a commercial or company spoof.

• Always include your contact information. Before you end the video, you want to make sure the customer has seen your web address, a customer service email address and the phone number to your customer service call center should they have questions or want to place an order.
• Give your video a short, but interesting and descriptive title. Similar to creating a blog post, you want something that will catch your audience’s attention.

That’s a Wrap
Once your video has been completed, you need to promote it. Make sure you have social media share buttons available so customers who loved the video can share it with their friends and you can share it with your social media audience. Part of creating a successful video for an e-Commerce store is making sure the video is seen. Promote the video on your social networks as well as in your blog and email newsletters and ask those who see it to do the same. Make sure you’re responding to comments and questions that customer have. Use a customer service or call center software solution if needed. You may get inspiration for your next video or feedback that provides insight into a future product. It’s important to remember a few things when creating a video for your e-Commerce store: the target audience, what will capture their attention, and whether or not they can easily share the video.