PPC Advertising - Do you use this ?
Posted 19 November 2011 - 07:46 PM
I would also argue that using PPC is best suited for advertising a physical product that you are selling online. I say this because if you are advertising an offline service you need to have a reasonable budget to blow up front before you will see any return. If you are selling an item in an online store, then each click can potentially result in an instant credit card sale (which makes it a far more viable option in terms of cash-flow). With an offline service the best you can hope for is an enquiry which eventually leads to a sale later down the line.
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