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#1 jourdan25

jourdan25

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Posted 01 June 2012 - 11:25 AM

Would like to find any Fashion/Retail experts that can help with the growth of my business, I started in November last year and have little to no budget for advertising at the moment, I have started a facebook page and that is about it, can anyone advise of ways of getting the brand out into the public with almost no budget? I was trying to obtain a loan for PR services and advertising but my credit is not so good and I have used all my saving to start the business.. so any advice and help would be greatly appreciated

www.hazelsclosetltd.com
  • Bazkazoo and BIothBedhob like this

#2 Matt Gubba

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Posted 04 June 2012 - 04:02 PM

Hi Jourdan,

Although I'm not a fashion retail expert, perhaps I can make some suggestions. Regardless of what industry you are in there are lots of ways you can raise awareness about your business without spending any money:

Firstly make sure that you have a presence on the main social media channels. If you haven't already, I would definitely suggest that you create a twitter account and a LinkedIn account in addition to just a Facebook page. Twitter in particular is a very good way of engaging with large numbers of people. For some guidance on using twitter for business take a look at our article on this topic here: http://www.businessc...results-fro-r11

The next thing that you can do is to make sure that you are attending relevant industry events. Not only is face to face networking very cheap to do, it's also on of the most effective ways of raising awareness about your business.

Finally, it is possible to generate PR yourself without hiring an agency to help you. All you really need is a good story. Write a great press release (there are plenty of guides out there on how to do this) and start contacting members of the press directly.
  • Bazkazoo likes this





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