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The failure of Social Media Marketing


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#1 Calltracks

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Posted 26 February 2012 - 06:12 PM

With businesses withdrawing from Facebook, and 34% of marketers reporting their social media campaigns are ineffective, do you think Social Media is overrated from a business perspective?

sources marketing week, searchengineland
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#2 Computerselaine

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Posted 27 February 2012 - 01:16 PM

I think that Social Media is an important part of any marketing strategy. The main thing to realise is to make sure that you are using the right social media platform suited to your target audience. From a B2B perspective I have tried Facebook and it doesn't work very well so concentrate my efforts on engaging on Twitter and LinkedIn which is more my target market. It is worth keeping track of click throughs etc to see if a particular campaign/social platform is working for your business.
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Regards,
Elaine

Convallis Software http://www.convallissoftware.co.uk - 'Helping your business to do more business.'

#3 Matt Gubba

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Posted 27 February 2012 - 04:00 PM

An interesting question here.

I would absolutely agree with the point made by Elaine:

I think that Social Media is an important part of any marketing strategy. The main thing to realise is to make sure that you are using the right social media platform suited to your target audience. From a B2B perspective I have tried Facebook and it doesn't work very well so concentrate my efforts on engaging on Twitter and LinkedIn which is more my target market. It is worth keeping track of click throughs etc to see if a particular campaign/social platform is working for your business.



Deciding your choice of social media platform wisely is essential if you are going to get the results you are looking for. People register on different social networks for very different reasons, and understanding their motivations is the key to succeeding.

I would also argue that the statistic of 34% finding social media ineffective for marketing would suggest that 66% find it effective. I believe that those who are not seeing results from social media are quite simply doing things wrong.

Matt
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#4 Dalzells

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Posted 20 March 2012 - 03:46 PM

I would say it depends on what sort of brand your marketing and to who...

It just doesn't fit for most businesses and I've always thought that business activity can seem very intrusive in a social network. Twitter in my experience is probably the most effective (I've opened accounts and gained clients through it).

Google + though is very interesting from the point of +1's on local SEO

Chris
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