Mobile Phone Advertising Via website or text

Has anyone had any experience of Marketing Campaigns on mobiles such as .mobi website or buying telephone numbers in for Text Marketing ?

I heard on the radio this morning, that smart phone users are on the increase at a very fast rate and anyone with a smart phone wont need to carry cash soon, because of various apps etc which allow you to pay with your phone.

However, looking at advertbike.co.uk on the iphone, this renders quite nicely, so really I dont see why anyone would want to spend the time creating a site for a mobile phone...

Any thoughts ?

Can't say that i have personally bought a list, but i definitely have received my fair share of text marketing. Mainly from companies telling me that i could be awarded X number of thousand pounds for my recent accident (Yet I haven't had an accident of course).

I think most websites look fine on modern smartphones. In fact often i change from the mobile version of a website to the full version of a website on purpose when i use the browser on my smartphone.

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