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#1 The Presenters Handbook

The Presenters Handbook

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Posted 15 November 2012 - 02:21 PM

Over an evening meal an interesting question was asked regarding presentations. The question opened up a debate with many views exchanged with no great consensus. The question was “What makes a presentation most memorable? Is it the presenter or the presentation content?”

Searching the internet does not seem to produce a percentage to which proportions play the largest element of a memorable presentation, ideally the presenter and presentation work in tandem, but what happens if one slips below par?

Early discussion focused on the presenter and how a good presenter can carry a poor presentation, making certain elements memorable. The confidence of the presenter can basically carry the audience. This confidence could be through a positive physiology and narrative to support the slides. This visual stimulus can stay within the long term memory but overtime the message can still be lost. Personally I remember a couple of occasions where the presenter has stood out but over time the message has faded. One presenter explained why he always wore a dinner jacket and another who was exuberant always wore a brightly coloured bow tie, both at the time were visually stimulating.

As the conversation developed and more views and examples were shared, thought drifted to the presentation as a whole. This was based on whether a presentation can be remembered even if it is extremely well crafted with clear key messages, but the presenter is a little hesitant. It would be no contest if both the presentation and the presenter were poor, but for this discussion we assumed the presentation material was of a high standard. A colleague had to admit to seeing the same corporate presentation performed by two of his colleagues. The presentation with the confident presenter as you would expect carried more clarity. The hesitant colleague dragged attention away from the presentation, if you like creating noise for the key message to battle through. How bad though does a presenter have to be to really influence the key message of the presentation?

The conclusion from the debate was that the presenter carries more weight to the presentation than the presentation quality itself, not concluded though was the proportion of influence.

Do you agree? What percentage ratio would you place on the presenter to presentation 60:40, 80:20? Let us know your thoughts.

@Pres_Handbook
www.presentershandbook.com
ISBN 9780957190900
  • Matt Gubba likes this
Ian Callow

Co-author "The Presenter's Handbook"


Paperback: ISBN 978-0-9571909-0-0

Hardback: ISBN 978-0-9571909-1-7


Blog: presentershandbook.blogspot.co.uk

Facebook: https://www.facebook...sentershandbook

Twitter: @Pres_Handbook

Website: www.presentershandbook.com

YouTube: http://www.youtube.c...sentersHandbook

#2 Barry

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Posted 28 November 2012 - 12:25 PM

Hi Ian,

Good point for discussion here, however I would also lean towards the presenter, like a good joke in the hands of poor joke teller it just doesn't sound as funny as when delivered by a skilled comedian.

Good luck,

Barry
  • Computerselaine likes this

Regards,

Barry,

www.dreamtime-hypnosis.co.uk

#3 Computerselaine

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Posted 29 November 2012 - 04:43 PM

Hi Ian, I would lean more to the presenter. If a presenter is engaging the subject tends to ne more interesting. I've been to many presentations over the years on various subjects and can honestly say that some I was the most interested in were boring as the presenter was boring/not engaging to the audience. Elaine
Regards,
Elaine

Convallis Software http://www.convallissoftware.co.uk - 'Helping your business to do more business.'

#4 The Presenters Handbook

The Presenters Handbook

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Posted 30 November 2012 - 09:26 AM

Thank you for the comments Barry and Elaine. It is an interesting topic that opens up several avenues for discussion.

The Presentation must carry a certain level of importance as it is the visual stimuli that embeds thoughts into the long term memory, this is supplemented by the narrative of the presenter. Both of these elements should be able to convey a message independently.

The key is to marry these two components allowing them to synchronise with the audience for a truly memorable performance.

Totally agree that the more engaging the presenter, greater the opportunity to engage the audience.

Ian
Ian Callow

Co-author "The Presenter's Handbook"


Paperback: ISBN 978-0-9571909-0-0

Hardback: ISBN 978-0-9571909-1-7


Blog: presentershandbook.blogspot.co.uk

Facebook: https://www.facebook...sentershandbook

Twitter: @Pres_Handbook

Website: www.presentershandbook.com

YouTube: http://www.youtube.c...sentersHandbook





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